Case Studies

BMW - BMW 2 Series
With BMW launching its brand new 2 series, it needed a campaign that would set the nomenclature apart from the competition.
 
The 2-Series would soon be available to South African consumers and BMW required the kind of awareness that would drive hype leading to the model’s launch. This is where Vizeum’s innovation lent itself, with the objective of driving awareness and app downloads.
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BMW - BMW’s ConnectedDrive
BMW’s ConnectedDrive feature was on the verge of release and Vizeum was put in charge of conceptualizing and executing a campaign that would showcase its features and services.
 
Vizeum put in place a 360⁰ integrated strategy that would make use of various channes, including TV, Radio and Print, partnering with key regional stations around the country. This was further augmented by influencer endorsements.  
 
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BMW - BMWi i8 & i3
With the upcoming launch of the i3 and i8 on the horizon, BMW needed an innovative solution that would generate awareness and new customers.
 
The i3 and i8 would soon be available to the South African market at a time when electric cars were not familiar on South African roads. This meant that the consumer would need to be educated on this new innovative technology. A campaign based on raising awareness was created that would differentiate both models and spurn brand engagement with the end goal of acquiring new customers.
 
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Santam - Santam Be Safe Feature
Santam’s was on the verge of launching a brand-new app with a Be Safe feature and was in need of a campaign that would create awareness and drive downloads.
 
Vizeum had to generate 15000 downloads for the new app, which would cater to Santam’s key market. Through the use of key media drivers, Vizeum would execute a campaign that leverage the audience’s need for valuable content.
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Santam - Santam Game Insurance
With fire hazards being a high risk all over the country, Santam saw an opportunity to promote its game insurance with an emphasis on fire cover.
 
Vizeum would have to come up with a campaign that would increase the amount of policies being purchased, as there were few sold in 2015.
 
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